C- Continuity / Currency - Stories that already joined the news that continue the news
U- Unambiguous - easy to understand
P- Personalisation - include human interest
P- Proximity - Stories that are closer to home
T- Threshold - the bigger the impact and reach of the story
U- Unexpectedness - an event that is a shock or out ordinary
N- Negativity - bad news is more interesting
E- Elite Person / Persons - stories about important people / places
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