The daily mail targets its audiences in a very specific way.
As you can see from the front cover is talking about the environment and
celebrity gossip, clearly they are not interested in attracting people who are
interested in hard news. As you can see from the top of the article where it
says ‘FREE’ shows the audience that they care about them and they know that the
majority who read this newspaper are demographic C-E, so they are promoting
things for people to apply for to get for free. The colours used on this paper
are very appealing to the readers because they use a variety of vibrant
colours.
When I was talking about the soft news all on the front,
inside the newspaper I have found a variety of hard news articles which means
that they are pulling in people who don’t care about politics and then they end
up reading it, and some people end up enjoying it. This is a good way of
getting people to read it who are into a bunch of different categories in soft
and hard news.
The bold black writing in the middle, takes up the majority
of the paper, this is to get the audience involved straight away with the
celebrity gossip that is going down in the world, and to push people away from
all the stressful hard news that is happening at the moment.
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