Wednesday, October 16, 2019

THEORISTS

Natural Born Killers FIlm



Stuart Hall

Reception theory as developed by Stuart Hall asserts that media texts are encoded and decoded. ... Stuart Hall states that audience members adopt one of the following three positions when they decode the text: Dominant, or Preferred Reading - how the producer wants the audience to view the media text.

-People would think that being a serial killer is fun and you get noticed
-Other people would feel like it may be adventurous although you will end up getting life sentence in prison.
-Being a serial killer is awful and no matter what happens you will end your life because you have nothing to live for

George Gerbner

Cultivation theory suggests that repeated exposure to television over time can subtly 'cultivates' viewers' perceptions of reality. George Gerbner theorized that TV is a medium of the socialization of most people into standardized roles and behaviors


Albert Bandura

Social Learning Theory, theorized by Albert Bandura, posits that people learn from one another, via observation, imitation, and modeling. The theory has often been called a bridge between behaviorist and cognitive learning theories because it encompasses attention, memory, and motivation.


Steve Neale

Steve Neale states that genres all contain instances of repetition and difference, difference is essential to the to the economy of the genre. Neale states that the film and it's genre is defined by two things: How much is conforms to its genre's individual conventions and stereotypes

Wednesday, October 2, 2019

Textual Analysis

Boyz In The Hood

Boyz in the hood is set in America in the hood in the late 90's, showing people what live was like as a kid back then. Most of the film is about the younger generation growing up and learning what its like to live in the hood. The theme that is used mainly in this film is crime because the danger that the kids don't realize they are in for most of the film is mainly set around crime.






 Many characters that are shown in the film are black boys and girls who are witnessing fights daily and they realize that that is what they are going to be living with for the rest of their childhood.

A lot of long shots have been used in this film to show vulnerability for the kids when they are walking on their own through the rough streets of the hood. The sound in the film shows that there is alot of danger in the area because of the police sirens constantly going off in the background, this shows that there is constantly crime daily in the hood.

The editing used in this clip of boyz in the hood where at the start they edited a black screen with facts about the amount of people that die each year.



The sound used in Boyz in the Hood makes the setting seem like a very dangerous place where nobody would like to go, this is because you can constantly hear police sirens in the background which shows that the neighbourhood that the kids are living in isn’t suitable for them and they have to learn to grow up there. The camera shots used in the scene with the kids in the street are all long shots, this shows vulnerability towards the children because they don’t fully understand their surroundings yet and what may happen to them. The music in the background of the scenes shows how enthusiastic the kids are in that neighbourhood and that it puts people’s minds off of the police sirens that are constantly going on in the streets. The kids voices in the film sound as if they are part of a gang, this is influenced by who they are around, because if you watch the scene in the classroom the two kids who fight each other actually swear at each other yet they are like 10 years old. This makes the audience who are viewing this feel as if the children in the film are being brainwashed to become like their parents or whoever they see on the streets.

Each separate character in the film betrays their own characteristics when watching it, for example the two kids who fight at school are obviously the ones who don’t care and want to grow up like their fellow neighbours. You can see this by their facial expressions that they show. The lighting throughout that scene is very bright which has been to make the audience feel better for what is about to happen.

Tuesday, October 1, 2019

Counter types of representation - DR CAGES


GENDER - FEMALE

Most women are calm and gentle when it comes to them facing men, but in this advert the counterype shows that they are more powerful than the emperor, although they are prisoners. This makes the main stream media to think women are powerful and can do anything they want to even if they cant.





This ad shows that women of any age can stand up to do anything, many people wouldn't think of them doing what they do in this ad.




This magazine cover shows how powerful women are now, and the fact that Zendaya is the cover of the magazine who is a super upcoming star/actor, shows everyone that any woman can make it from whatever background, all you need is hard effort and determination.
The fact that the poster says 100% made by women shows that they aren't scared to show their strengths and they know how powerful they can actually be.

Image result for gender equality magazine