THEORISTS

Natural Born Killers FIlm



Stuart Hall

Reception theory as developed by Stuart Hall asserts that media texts are encoded and decoded. ... Stuart Hall states that audience members adopt one of the following three positions when they decode the text: Dominant, or Preferred Reading - how the producer wants the audience to view the media text.

-People would think that being a serial killer is fun and you get noticed
-Other people would feel like it may be adventurous although you will end up getting life sentence in prison.
-Being a serial killer is awful and no matter what happens you will end your life because you have nothing to live for

George Gerbner

Cultivation theory suggests that repeated exposure to television over time can subtly 'cultivates' viewers' perceptions of reality. George Gerbner theorized that TV is a medium of the socialization of most people into standardized roles and behaviors


Albert Bandura

Social Learning Theory, theorized by Albert Bandura, posits that people learn from one another, via observation, imitation, and modeling. The theory has often been called a bridge between behaviorist and cognitive learning theories because it encompasses attention, memory, and motivation.


Steve Neale

Steve Neale states that genres all contain instances of repetition and difference, difference is essential to the to the economy of the genre. Neale states that the film and it's genre is defined by two things: How much is conforms to its genre's individual conventions and stereotypes